All business depends more or less on customer satisfaction. But when it comes to web hosting, it’s almost totally about customer satisfaction. No matter how greater scale of technical resources you have, you can’t make money off it unless you have a satisfied consumer base. That group of people must be happy enough to suggest your hosting service to some other people as well. If you are a web hosting reseller then the strategy is going to be bit different than owning one. However, customer satisfaction lies in depth of both. To occupy more of a market share, you can’t but have to study on market feasibility, your consumer base, latest technologies and marketing.
Following are the methods to keep you more acceptable to your potential customer base.
Social Media Marketing
The whole wide world is now connected through the social media networks; admit it or not. Almost everyone takes a peek on their favorite social media website even for a slightest bit of time every day. Rather than choosing any other media, make your more acquainted with social media marketing. If your plan is to make money through Pay per Click (PPC); time to think again. PPC is turning out to be obsolete now! Delivering your ads to such websites won’t probably get you the focus you are looking for. Instead, optimize your website to fit into Google’s SEO policies. This way your hosting service marketing policy will get more consumer attention.
How long your website stays online on any given time of any day is the most important assurance customers would expect from a web hosting provider. No matter what happens customers always want to see their website is accessible from anywhere on earth. Here comes the impact of PPC vs. SEO again. If the marketing strategy is solely based on PPC then the uptime might not make huge difference, but SEO would. If your server is offline when Google is going through your pages to serve a search request; the result will not include websites hosted on your hosting. As a result, you are certainly going to lose your customers. Use your hosting uptime guarantee as a marketing trick to grab clients.
Combination of Infrastructure and Business
Apart from few minor flaws, your hosting service should never be totally offline. If you are reselling hosting, choose one provider who offers effective backup strategies. Why would you compensate your investment for some mistake that you have not done? And if you own the web hosting service then spend good amount to maintain your resources. When you are done with the infrastructure, literally show it off in a humble way to attract clients to your hosting service.
From setting up a webhost server to marketing, go global in both aspects. Set up servers in different hotspots of the world to make sure customers from every corner get to subscribe to your web hosting at ease, and provide sufficient bandwidth to them. Make the marketing go global to get clients from across the world. The whole world is a global village now and you can’t afford to fall backwards.
As time passes, more websites are going to be online soon. This growth industry can surely make huge money, if it is properly done. Form a good owner-client relation and provide the best service; no one would be able to stop you from being rich!